Join us for a new webinars series every month introducing the AAOSH board members! You'll learn how our board members not only follow the oral systemic principals in their practices, but also their ROI for implementing oral systemic in their practices. 

This is a once in a lifetime opportunity to be able to meet, interact, ask questions, and learn how our board runs their practices. 

  • $53/webinar OR FREE with AAOSH Membership ($249/year)
  • CE Credit available! 
  • Meet and interact with 9 AAOSH board members 

SERIES 5: SUSAN ESTEP                  

MAY 18 2021 7PM CT

How Oral Systemic Systems Generate Practice Profitability: A Complete Health Model Creating Trusting Patients Who Say Yes to Treatment

Course Description
Intown Smile Studio operates under the context of Complete Health Dentistry where every patient is educated about the dozens of bidirectional links between mouth health and total health. This practice model insists on leading-edge minimally invasive treatments in all aspects of dentistry. These unique characteristics of a dentistry practice are attractive to health-motivated patients which makes practice growth and treatment acceptance easier than in traditional practices.

Learning Objectives 

  • Learn how Dr. Estep and her team welcome new patients, educate patients about oral-systemic health links and dental concerns.
  • Learn what models and tools Dr. Estep has successfully employed in her practice systems, and how you can incorporate them into your practices

Dr. Susan Estep presents a distinguished list of scholastic achievements in her field, beginning with the very prestigious honor of Fellow to the Academy of Comprehensive Esthetics (ACE) The Academy has an extensive, rigorous process to evaluate dentists who are committed to advanced learning, attention to detail and clinical excellence. To earn the accreditation of Fellow, Dr. Estep had to pass a thorough exam and present her own cases in cosmetic dentistry and general dentistry to a panel of strict examiners.

In 2011, Dr. Susan Estep achieved the award of Fellow in the Academy of General Dentistry (FAGD). To earn a Fellowship award, a dentist must complete at least 500 continuing dental education hours, pass a rigorous and comprehensive exam, and maintain AGD membership for three continuous years.

In 2010, Dr. Estep helped found the American Academy for Oral Systemic Health (AAOSH), a group of healthcare providers dedicated to expanding awareness of the relationship between oral health and whole body health. AAOSH members come from all healthcare disciplines and include the nation’s healthcare leaders. Dr. Susan Estep is the current President of AAOSH and chaired its inaugural scientific session in 2010. Since 2010, Dr. Estep has remained an active board member, passionate to educate dentists and teams in oral systemic health.

susan e email photo


Supercharge Your Practice Profitability

Learning Objectives:

- How do I discover my Why (personal & professional)?
- Align on Vision, Mission, Values, and Culture?
- 5 Essential Attributes for Successful Business
- The 6 Business Fundamentals to get a grip on your business
- Which is better: Increasing Revenue or Optimizing Cost?
- 10 ways Marketing can supercharge you practice growth
- Benchmarking best practices and establishing KPIs
- 20 strategies to increase your practice Profitability
- What is PESTLE, and can it add resiliency to my business?
- How to accelerate Profit Growth while Improving Patient Experience?
- Insights on your/team strengths & weaknesses on Communicating with Diplomacy
- How will I measure my life?
- 20 recommended books & TED talks


Gennady Sirota is an experienced business executive and a proven leader with a passion for improving the lives of others. From a large global telecom giant to a startup to help build a half-billion-dollar business, his journey from an engineer to Executive Vice President and Officer of a public company to CEO of a biotech company spans a full spectrum. As CEO of StellaLife®, Gennady is on a mission to improve people’s lives by relieving oral pain and accelerating the post-surgical healing process while reducing the need for opioids. Tonight, he will share his 30+ years of insights, lessons learned, and tools to improve practice profitability.  


The Profitable Oral Systemic Practice

"This dental hygiene focused webinar is designed for the entire team including owners and doctors wanting to learn about achieving healthy profits with clinical excellence!"

Your future is BRIGHT! Learn how the JP Institutes top oral systemic practices - why are how they are thriving during these challenging times!

Course Description 
In this current challenging environment of healthcare today, we as leaders in wellness dentistry have become even more aware of our vital role in oral systemic health and true prevention. As Covid-19 continues to threaten our lives, we have learned that many of our patients have been educated through the media and internet have acquired an updated understanding of the importance of their immune system. We are now better positioned than ever to have patients that are motivated to embrace optimum oral and systemic health principles of care.

A thriving profitable hygiene department that supports overall health and wellness is not only a fundamental part of a successful practice, but a major contributor to how patients perceive the value and quality of all your services! Learn from some of our top “Oral Systemic Practices”: How they are expanding and thriving during these challenging times.

During this session you will 
• Hear from top successful oral systemic practices how they generate profits
• Review the key performance indicators that must be monitored for today’s successful hygiene department
• Outline an action plan to grow and sustain profitability


Jan Lazarus RDH, CHC is a leader, thought provoking influencer and internationally recognized pioneer in the field of comprehensive continuing education in Dentistry. As the founder and CEO of JP Consultants Institute since 1979, Jan has developed and taught life changing curriculum for the entire dental profession. The JP Institute was the first dental consultancy group providing hands-on training for dental professionals to maximize clinical results and practice growth. She developed revolutionary protocols including repetitive non-surgical periodontal therapy, integration of technology, and wellness supporting oral systemic health principles. Jan has been teaching clinicians about the host immune response and recognizing the mouth as a window to the health of our body, since the early 1980s. She is the humble recipient of the prestigious 2018 “Life-Time Achievement Award” from the American Academy for Oral Systemic Health for her life of dedication and contribution to the dental community. She creates programs and curriculum including proficiency-based certification programs, custom agendas for private and large group in-office training, train the trainer for consultants, coaches, speakers, professional educators, universities and many large dental corporations. In addition to a business owner, Jan is a dental consultant, trainer, international speaker, and published author. As a graduate of Bale/Doneen Mentor Preceptorship, Certified Health Coach, Stress Mastery Professional Educator, Orofacial Myofunctional Therapy trained, a board member and a Fellow of the American Academy for Oral Systemic Health, she is part of an organization of health care leaders and scientists dedicated to expanding awareness of the relationship between oral health and whole- body health. She is passionate about living a balanced, healthy life full of happiness, joy, peace and abundance and loves sharing her passion with everyone.


How to Boost the "Bottom Line" by Being Patient Centric 

Patient centric means it is the patient that matters most. The Doctor and team need education, but the patient needs education too! Ultimately, patient centric means it is the responsibility of the patient, the individual. But how do you boost the bottom line while being patient centric?

You will learn 

  • What is the bottom line?
  • Increase revenues by providing patients what they need.
  • Create a healthy and profitable "office vibe".
  • Keep the dental chairs warm with new patients.


Mark L. Cannon is a Professor of Otolaryngology, Division of Dentistry at Northwestern University, Feinberg School of Medicine, an Attending Physician at Ann and Robert Lurie Children’s Hospital and a member of the International Association of Pediatric Dentistry. In addition to being the founder of Associated Dental Specialists of Long Grove (1981); he is the Research Coordinator of the Pediatric Dental residency program at Ann and Robert Lurie Children’s Hospital, Chicago, Illinois. Dr. Cannon has 40 years of experience in pediatric dentistry and has presented lectures both nationally and internationally.

He lectures on many oral health topics including evolutionary oral medicine, the gateway microbiomes, biologic and bioactive dental materials (patents owner), probiotics, and all aspects of everyday Pediatric oral health. Dr. Cannon has presented guest lectures at the University of Athens, Greece, Sao Paulista State University, UNESP, Aracatuba, Brazil, University of Texas- Houston, University of Alabama-Birmingham, Louisiana State University- New Orleans, and at the University of Illinois, Chicago, Department of Pediatric Dentistry. He has had presentations to the following organizations; I.A.D.R./A.A.D.R., the American Academy of Pediatric Dentistry, the American Society of Dentistry for Children, Academy of Dental Materials, World Congress of Biological Materials, International Association of Pediatric Dentistry, Pediatric Dental Association of Asia, Australasian Academy of Pediatric Dentistry, World Congress of Preventive Dentistry, Mexican Association of Pediatric Dentistry and the European Association of Pediatric Dentistry.

Dr. Cannon has humbly accepted two invitations by the Karolinska Institute, first to the Nobel Forum (2016) and secondly to the Nobel Assembly (2017). Most of all, Dr. Cannon is the proud father of five, all of whom are very accomplished. He is also a very proud grandfather!


It’s Time for Your Paradigm Shift To Fortify Your Business Model!

If you’re an AAOSH member you’re probably a doctor or hygienist who is already jazzed about helping patients achieve optimal oral and overall health. You might also be flanked by team members who “get it” and are super excited to be on this journey with you! Still, you want to make sure it makes good business sense to advance in your total health offerings.

In this session Susan will help you understand how to position your oral-systemic practice to create a competitive advantage, flourish withy profitability and to even become insurance independent, if that is what you seek.

Dr. Susan Maples is a passionate health educator and leads a successful independent practice in Holt, Michigan. She currently serves as President Elect for AAOSH. 

Susan brings preventative and restorative dental expertise, a passion for mouth-body total health, a master's degree in business/marketing, and 30+ years experience in Private Practice. She is the creator and founder of Total Health Academy, a complete online solution for dental teams to integrate all aspects of Total Health Dentistry. Susan is the author of BlabberMouth! 77 Secretes Only Your Mouth Can Tell You to Live a Healthier, Happier, Sexier Life, and developer of Hands-On Learning Lab™ and SelfScreen.net. 

She has become a sought-after speaker for her ability to inspire just about anyone - medical and dental professionals, business executives, and team members - to reach new levels of personal fulfillment and professional success.


Susan Estep, DMD


Laura Beaty, MD


Ellie Campbell, DO


Shanley Lestini


Doug Thompson, DDS