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Supercharge Your Profitable Practice


Presented By: Gennady Sirota, BSEE, MBA

Original Publication Date: 05/20/2021


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This course is available for CE Credit as a "Members Only" benefit. Not a Member? CLICK HERE to learn more about AAOSH Membership.

Course Description: 

In today's dynamic business landscape, effective leadership and strategic decision-making are essential for success. This comprehensive course will equip you with the knowledge and skills required to excel in personal and professional leadership roles.

Throughout this course, you will embark on a transformative journey, delving into critical aspects of business management and leadership. By exploring various methods, you will uncover and express your personal and professional "Why," aligning your purpose with your career goals.

You will develop the capacity to steer organizations toward success as you learn how to align and define vision, mission, values, and culture. Discover the significance of these elements in shaping a business or organization's identity and direction.

Learning Objectives:

  • Understand various methods for discovering and expressing one's personal and professional "Why."
  • Apply the knowledge and skills to align and define Vision, Mission, Values, and Culture for a business or organization.
  • Analyze the five essential attributes required for achieving success in business and their significance.
  • Create a comprehensive understanding of the six fundamental concepts critical for effective business management.
  • Evaluate the pros and cons of the alternatives between increasing revenue and optimizing costs in a business context.
  • Apply and implement ten marketing strategies effectively to accelerate practice growth.
  • Analyze and synthesize the process of benchmarking best practices and establishing Key Performance Indicators (KPIs) for a business.
  • Develop a set of 20 strategies designed to enhance a business's profitability.
  • Understand the concept of PESTLE analysis and its potential role in enhancing business resiliency.
  • Apply and employ techniques for simultaneously accelerating profit growth and enhancing the patient experience.
  • Evaluate the strengths and weaknesses of individuals and teams in the context of diplomatic communication.

Speaker Bio:

Gennady Sirota is an experienced business executive and a proven leader with a passion for improving the lives of others. From a large global telecom giant to a startup to help build a half-billion-dollar business, his journey from an engineer to Executive Vice President and Officer of a public company to CEO of a biotech company spans a full spectrum. As CEO of StellaLife®, Gennady is on a mission to improve people’s lives by relieving oral pain and accelerating the post-surgical healing process while reducing the need for opioids.